JUNE 29, 2013

United pilots use iPads in the cockpit

Airline pilots, who fly some of the world’s most technologically advanced machines, have long relied on paper navigation charts and manuals, which clutter the cockpit and have to be lugged around in cases that can weigh as much as a small child. Now, however, airlines are catching up with the tablet era, reports The Wall Street Journal (June 27, 2013).

JetBlue Airways just received FAA clearance to provide its 2,500 pilots with Apple iPads that will store digital copies of the heavy paper manuals they refer to during flights. American Airlines said its 8,000 pilots had largely gone paperless now that the carrier has completed the rollout of its own iPad program. By storing manuals and navigation charts on iPads, American figures it has eliminated 3,000 pages of paper per pilot. In April, United started requiring its 10,000 pilots to carry iPads. Southwest started an iPad trial with 150 pilots this month and expects to expand it to an additional 550 pilots in the third quarter.

The volume of paper traditionally required by cockpit crews is almost overwhelming in the confines of a cockpit. American estimates that removing the bags from all its planes saves about 400,000 gallons of fuel annually, worth $1.2 million at current prices. One Alaska Airlines pilot said having the approach plates, arrival charts and runway diagrams available at the touch of a tablet is a lot quicker and more user-friendly. “It’s about information management, the human factors of managing charts,” he said. The change helps pilots be “safe and compliant” and helps the airline run a “better business.”

JUNE 13, 2013

Since I live in Orlando, the theme park capital of the world, the recent New York Timesarticle (June 10, 2013) “At Theme Parks, A VIP Ticket to Ride”, caught my eye. Theme parks have traditionally been the ultimate melting pots. Tourists, retirees, rowdy teenagers, families and fathers who would rather be golfing are all thrown together in an egalitarian experience in which the queue for one is the queue for all, and cotton candy is the food of the masses. Not anymore.

As stratification becomes more pronounced in all corners of America, from air travel to Broadway shows to health care, theme parks in recent years have been adopting a similarly tiered model, with special access and perks for those willing to pay. Now Universal Studios has pushed the practice to a new level. It has introduced a $299 V.I.P. ticket (the regular admission is about $85), just in time for the summer high season, that comes with valet parking, breakfast in a luxury lounge, special access to Universal’s back lot, unlimited line-skipping and a fancy lunch.

Fearful of puncturing its utopian image, Disney has stuck to a single class of ticket. V.I.P. tour guides are available, but Disney charges an exorbitant price — $380 an hour, with a minimum of six hours — to limit demand. Business is good at both companies. Universal’s 3 theme parks in the U.S. attracted 20 million people last year, a 19% increase from 2010. The Magic Kingdom at Walt Disney World recently recorded the busiest day in its 41-year history.

The amusement park industry urgently wants to expand profits without introducing costly new rides every summer. Universal, which recorded $953 million in profit from its parks in 2012, has no major new attractions planned until next year; the V.I.P. Experience, in the meantime, is a relatively low-cost way to generate revenue and send a message of bigger and better into the marketplace.

This post provided courtesy of Jay and Barry’s OM Blog at www.heizerrenderom.wordpress.com. Professors Jay Heizer and Barry Render are authors of Operations Management , the world’s top selling textbook in its field, published by Pearson.