Jay Leno–The Advanced Manufacturer of the 21st Century

JUNE 18, 2013

jay lenoAlmost everyone knows Jay Leno, the comedian, host of NBC’s “Tonight Show” and avid classic-car and motorcycle collector. Far fewer know Jay Leno, the advanced manufacturer, writesThe Wall Street Journal (June 11, 2013).

Leno houses his more than 200 cars and motorcycles in solar-powered warehouse like buildings near LA that span 110,000 sq. ft. In one of the structures is an expansive shop equipped with an impressive array of 21st-century machines, including a Stratasys industrial-grade 3-D printer, a NextEngine scanner, a Fadal computer-controlled mill and a (very pricey) KMT Hammerhead water jet cutter that can slice through steel. Along with a battery of more-traditional metal machining equipment, the tools allow Leno and his small crew to fabricate just about any auto part that has been produced in the past 100 years.

“The days of going to a junkyard and trying to find an auto part that says Packard or Franklin on it are over,” Leno says. “We can make almost anything we need right here in the shop ourselves.” For his 1906 Stanley Steamer, “We took the worn piece and copied it with a scanner that can measure about 50,000 points per second. That created a digital file or image of the part, which we can modify in the computer if there are imperfections or defects in the part being scanned. Then you feed that data into the 3-D printer, and, presto, you have a mold that will allow you to cast a brand new part.”

For a modest investment by virtually any industrial measure, Leno has been able to extricate himself in a meaningful way from the globe’s vast network of producers, distributors and sellers. As he puts it, “We’ve sort of gone off the grid.” He agrees that the new tools will increasingly empower other individuals and entrepreneurial ventures to make increasingly sophisticated things themselves. “Manufacturing started out with craftsmen making stuff in small cottage industries. In many ways I think we’re going to go back to that cottage-industry model.”

This post provided courtesy of Jay and Barry’s OM Blog at www.heizerrenderom.wordpress.comProfessors Jay Heizer and Barry Render are authors of Operations Management , the world’s top selling textbook in its field, published by Pearson.

The New Industrial Revolution

JUNE 16, 2013

The upper for Nike's Flyknit shoe

The upper for Nike’s Flyknit shoe

“Welcome to the New Industrial Revolution,” writes The Wall Street Journal (June 11, 2013)—a wave of technologies and ideas that are creating a computer-driven manufacturing environment that bears little resemblance to the gritty and grimy shop floors of the past. The revolution threatens to shatter long-standing business models, upend global trade patterns and revive American industry.

“Manufacturing is undergoing a change that is every bit as significant as the introduction of interchangeable parts or the production line,” says the head of GE’s global research lab. “The future is not going to be about stretched-out global supply chains connected to a web of distant giant factories. It’s about small, nimble manufacturing operations using highly sophisticated new tools and new materials.” The upheaval is accelerating thanks to the convergence of a number of trends: the low cost and accessibility of Big Data associated with cloud computing; the plummeting cost of electronic sensors and microprocessors that can be used to make machines more adept; and software advances that allow a whole new level of manufacturing precision.

To get an up-close look at how the new technologies are already disrupting the old ways of doing things, consider Nike’s Flyknit shoe. As high-tech as some sneakers may be in materials and appearance, almost all of them are still made on assembly lines that put heavy emphasis on human labor. Workers sit side by side in enormous facilities, cutting material and stitching and gluing shoe components together. But with new technology, Nike has begun to make a shoe with just a few parts instead of dozens– and with up to 80% less waste. Out of the blue, the reason for making shoes in low-wage countries begins to evaporate and the advantages of locating the machine closer to the customer—in part for faster delivery—begin to loom much larger.

Boston Consulting Group just published a report predicting that as much as 30% of America’s exports from China could be domestically produced by 2020.

This post provided courtesy of Jay and Barry’s OM Blog at www.heizerrenderom.wordpress.comProfessors Jay Heizer and Barry Render are authors of Operations Management , the world’s top selling textbook in its field, published by Pearson.

Jumping the Queue at Universal Studios

JUNE 13, 2013

Universal StudiosSince I live in Orlando, the theme park capital of the world, the recent New York Timesarticle (June 10, 2013) “At Theme Parks, A VIP Ticket to Ride”, caught my eye. Theme parks have traditionally been the ultimate melting pots. Tourists, retirees, rowdy teenagers, families and fathers who would rather be golfing are all thrown together in an egalitarian experience in which the queue for one is the queue for all, and cotton candy is the food of the masses. Not anymore.

As stratification becomes more pronounced in all corners of America, from air travel to Broadway shows to health care, theme parks in recent years have been adopting a similarly tiered model, with special access and perks for those willing to pay. Now Universal Studios has pushed the practice to a new level. It has introduced a $299 V.I.P. ticket (the regular admission is about $85), just in time for the summer high season, that comes with valet parking, breakfast in a luxury lounge, special access to Universal’s back lot, unlimited line-skipping and a fancy lunch.

Fearful of puncturing its utopian image, Disney has stuck to a single class of ticket. V.I.P. tour guides are available, but Disney charges an exorbitant price — $380 an hour, with a minimum of six hours — to limit demand. Business is good at both companies. Universal’s 3 theme parks in the U.S. attracted 20 million people last year, a 19% increase from 2010. The Magic Kingdom at Walt Disney World recently recorded the busiest day in its 41-year history.

The amusement park industry urgently wants to expand profits without introducing costly new rides every summer. Universal, which recorded $953 million in profit from its parks in 2012, has no major new attractions planned until next year; the V.I.P. Experience, in the meantime, is a relatively low-cost way to generate revenue and send a message of bigger and better into the marketplace.

This post provided courtesy of Jay and Barry’s OM Blog at www.heizerrenderom.wordpress.comProfessors Jay Heizer and Barry Render are authors of Operations Management , the world’s top selling textbook in its field, published by Pearson.